2013
USER EXPERIENCE DESIGN
RESPONSIVE LANDING PAGES
After winning the business for Pacific Investment Management Company (PIMCO), our first assignment was to develop a fully integrated campaign for the Total Return Exchange-Traded Fund (BOND). The digital portion was centered around a lead generating content hub, which I was responsible for architecting and optimizing.
OBJECTIVE
Create a landing page to promote the Total Return Active Exchange-Traded fund (BOND).
SOLUTION
Design a responsive web page to educate users about PIMCO ETFs while spotlighting the featured product ‘BOND’ and supporting content.
KEY INSIGHTS
Working with the digital strategy team, we leveraged landing pages as an effective method of marketing our client’s products with paid media. These intermediate pages acted as bridges, getting a user from paid media to a ‘hub’ where they could explore PIMCO products and thought leadership together.
